Fashion and Luxury Marketing

By the end of the first year, students will possess the functional skills across six core areas:

1. Strategic Thinking & Market Analysis
   • Analyze global luxury markets and apply strategic planning tools to design effective brand and distribution strategies based on advanced consumer behavior theories.
2. Business & Financial Acumen
   • Understand key financial principles (budgeting, business planning) to interpret financial data and evaluate profitability in the luxury industry.
3. Legal & Operational Awareness
   • Explain the impact of intellectual property rights and corporate law, and demonstrate an understanding of operational models including supply chains, e-commerce, and sustainability practices.
4. Innovation & Customer Experience
   • Propose innovative customer experience solutions using sensory marketing and omnichannel strategies, leveraging data and digital tools (e.g., AI, Big Data) for impactful marketing.
5. Leadership & Communication
   • Collaborate effectively in diverse, multicultural teams, leading group projects with confidence and communicating strategic ideas clearly across all business contexts, including crisis communication.
6. Socio-Cultural & Ethical Competence
   • Assess fashion’s role in cultural diplomacy and critically reflect on contemporary ethical and sustainability issues, including inclusivity, environmental responsibility, and responsible sourcing.

• Advanced Marketing & merchandising

  The advanced marketing and merchandising module groupings is designed to equip students with cutting-edge knowledge and skills to excel in today’s dynamic fashion marketplace. These modules delve into sophisticated marketing strategies, consumer behavior analysis and the integration of data analytics to inform decision-making. Students will explore advanced topics such as brand management, global marketing trends, and omnichannel retail strategies.

  • Strategic planning
  • Distribution
  • Innovative client experience
  • Sensory marketing
  • Branding
  • AI and Marketing Innovation in Fashion

  The fashion industry

  The Business of Fashion modules offer an in-depth exploration of the fashion industry from a business perspective. These modules cover essential topics such as intellectual property and corporate law as well as a variety of subjects related with the development of business models. Through case studies, industry projects, and expert lectures, students will develop the strategic thinking and practical skills needed to thrive in the fast-paced and ever-evolving fashion business landscape.

  • Planning
  • Finance
  • Advanced strategies
  • Intellectual property
  • Corporate law

  Fashion’s Environment

  This module grouping looks at fashion with the prism of diversity and inclusivity. It prepares our students to address the future needs of a competitive fashion industry, whether it is the optimization of the supply chain through a sustainable perspective, the implementation of cutting-edge tech processes for digital retail or the consideration of contemporary fashion phenomena.

  • E-commerce
  • Intercultural fashion
  • Sustainable sourcing
  • Managing a “fashion faux pas”

  Two options from:

  Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.

  • MBA Fashion and Luxury Marketing
  • Media and image production
  • Fashion and eco-responsibility
  • Entrepreneurship and innovation
  • Fashion design workshop

  Fashion Lab

  The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

By the end of the second year, students will possess the advanced strategic capability across four core areas:

1. Luxury Brand Cultivation & Management
   • Gain advanced knowledge in managing luxury brands, cultivating and sustaining brand prestige, exclusivity, and desirability through strategic marketing initiatives.
2. Global Luxury Market Strategy
   • Design and implement sophisticated marketing strategies that resonate with affluent consumers, leveraging data-driven insights and innovative storytelling to position and expand brands across diverse international markets.
3. Digital Leadership & Innovation in Luxury
   • Spearhead digital strategy by exploring and applying cutting-edge tools—from social media to AI-driven personalization and virtual environments—to enhance brand loyalty and drive growth within the luxury sector.
4. Luxury Corporate Strategy & Operations
   • Analyze key strategies that structure the evolution of the luxury industry, including M&A, franchising, licensing, and risk strategy, while understanding the specific tenets of niche segments like Haute Couture and experiential luxury.

• Advanced Marketing & Merchandising

  This module grouping is building up on the competencies and skills acquired in Year 1. Students will be exposed to a variety of creative and data driven business modules. A large component of themes deals with the notion of Fashion and Luxury as components of influence.

  • Collection development
  • Event Management
  • Fashion Metaverse
  • Marketing through Influence
  • Public relations
  • Events

  Business of Fashion & Luxury

  In this business-focused module grouping, students will benefit from a deep insight into strategies that structure the evolution of the Fashion and Luxury industries. Understanding what lies behind Merges and Acquisitions, Franchising and Licensing as well as Expansion tactics into Emerging markets are themes that will be covered in this section.

  • Franchising & Licensing Strategies
  • M&A in the Luxury Industry
  • Risk Strategy in Emerging Markets

  Fashion & Luxury Environments

  Fashion and Luxury are made out of diverse segments. Understanding this heterogeneity is key to build a differentiating perspective and create future leaders that will break pre-conceived ideas. Students will engage in a dialogue to understand the tenets of haute couture, to deconstruct fast fashion or to analyze experiential luxury in the fields of hospitality, gastronomy and jewelry.

  • Haute couture
  • Deconstructing Fast Fashion
  • Showroom Planning
  • Luxury Watchmaking & Jewelry
  • Luxury hospitality
  • Gastronomy & Oenology

  Capstone

  In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture in the fashion and luxury industries.

  Fashion Lab

  The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

The online program takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

For more information visit our Online Campus page

Material Requirements for Online Format

• A recent computer with a recent operating system
• A good internet connection
• An up-to-date web browser
• Microphone & Headphones (a headset with microphone/headphones is recommended)
• Webcam